Established in Vienna in 1957, Wolf Theiss is one of the leading law firms in Southern and Eastern Europe. Now with offices in 13 countries, the firm has grown into one of the largest integrated law firms in the region.
Approaching their 50th anniversary, Wolf Theiss asked us to redefine its brand and help them figure out who they really were. Interviews with clients and staff revealed that the ambitious, confident and maverick attitude of Wolf Theiss people created a real level of distinction in the eyes of the client. In a risk-averse and conservative legal market, Wolf Theiss has always done things differently.
This Independent Spirit that defined the Wolf Theiss brand, had almost been forgotten and was nowhere to be found in their ‘another law-firm’ identity. That needed to change.
Using typography as a visual metaphor, we created bold communications that convey intellect through creativity and a refreshingly direct tone of voice. The distinctive visual style embodies the independent spirit of the firm and gives it a powerful point of difference in an increasingly competitive market.
Designed at The Partners
with Tim Fishlock, Leon Bahrani
and Jack Renwick
with Tim Fishlock, Leon Bahrani
and Jack Renwick
Identity
Brochure covers are treated with wit
and humour in what are normally dry
legal practice areas.
Brochure covers are treated with wit
and humour in what are normally dry
legal practice areas.
Local Presence
A key differentiation for Wolf Theiss,
their on-the-ground local presence
across the region. Brochure covers
and office posters illustrate a detailed
understanding of the countries they
work in.
A key differentiation for Wolf Theiss,
their on-the-ground local presence
across the region. Brochure covers
and office posters illustrate a detailed
understanding of the countries they
work in.
Seriously Local Knowledge Campaign
We created a campaign pushing the idea of local knowledge even further. A campaign where we asked local lawyers to research an unusual fact that only an on-the-ground local could do. Something their competitors with a satellite presence couldn't claim. These quirky facts were then connected to national, and international economic trends to show how seriously local knowledge creates a better understanding of the region.
We created a campaign pushing the idea of local knowledge even further. A campaign where we asked local lawyers to research an unusual fact that only an on-the-ground local could do. Something their competitors with a satellite presence couldn't claim. These quirky facts were then connected to national, and international economic trends to show how seriously local knowledge creates a better understanding of the region.
